Implementing Online Video Marketing

26-27 Apr, 2017, Empire Hotel

IPA Training is Registered with

Learn from the Best

VANDA CHAN

 

I help businesses with better social media strategy and more effective social media marketing campaigns. I’m also proficient in social media crisis management.

 

Whether you need a full-service social media management or you want to be well prepared for social media crisis, I’d like to work with you.

 

I’m a social media and online marketing specialist and was with Nestle Malaysia for the past 25 years. Graduated with Master of Information Technology from Charles Sturt University, I started my IT career as a programmer way back in 1997. In 2003, I joined the marketing department and pioneered the digital marketing for the company.

 

I was the first webmaster for Nestle Malaysia and has handled more than hundred of digital campaigns and activations. Some of the mega brands that I have worked on were MILO, NESCAFE, MAGGI, KIT KAT, NESTUM, NESTLE DRUMSTICK, NESTLE OMEGA PLUS, LA CREMERIA, NESPRAY, COFFEEMATE, BLISS and PURINA.

 

During my tenure with Nestle Malaysia, I was a member in Crisis Management Core Team and responsible for providing Social Media Crisis Management services for all the brands in Nestle Malaysia where I have managed
and solved more than 40 social media crises since 2011.

 

Besides, as an early adopter, I’m competent with the use of social media listening/monitoring tools e.g. Radian6 and Talkwalker to not only for tracking the crises but also for exploring business opportunities.

 

As a certified HRDF trainer, I do have many years of experience in conducting digital trainings especially in the areas of social media marketing and social media crisis management.

VANDA CHAN

 

I help businesses with better social media strategy and more effective social media marketing campaigns. I’m also proficient in social media crisis management.

 

Whether you need a full-service social media management or you want to be well prepared for social media crisis, I’d like to work with you.

 

I’m a social media and online marketing specialist and was with Nestle Malaysia for the past 25 years. Graduated with Master of Information Technology from Charles Sturt University, I started my IT career as a programmer way back in 1997. In 2003, I joined the marketing department and pioneered the digital marketing for the company.

 

I was the first webmaster for Nestle Malaysia and has handled more than hundred of digital campaigns and activations. Some of the mega brands that I have worked on were MILO, NESCAFE, MAGGI, KIT KAT, NESTUM, NESTLE DRUMSTICK, NESTLE OMEGA PLUS, LA CREMERIA, NESPRAY, COFFEEMATE, BLISS and PURINA.

 

During my tenure with Nestle Malaysia, I was a member in Crisis Management Core Team and responsible for providing Social Media Crisis Management services for all the brands in Nestle Malaysia where I have managed
and solved more than 40 social media crises since 2011.

 

Besides, as an early adopter, I’m competent with the use of social media listening/monitoring tools e.g. Radian6 and Talkwalker to not only for tracking the crises but also for exploring business opportunities.

 

As a certified HRDF trainer, I do have many years of experience in conducting digital trainings especially in the areas of social media marketing and social media crisis management.

Venue Details

Empire Hotel
Jalan SS16/1, 47500 Subang Jaya,
Phone : 03 5565 1388

Click For Hotel Location

Contact us

Juliany,
03 2283 6109
juliany@ipa.com.my

Phoebe,
03 2283 6100
phoebe@ipa.com.my 

FOR CUSTOMISED IN-HOUSE TRAINING
Jane,
03 2283 6101
Jane@ipa.com.my

ADDRESS 
A-28-5, 28th Floor, Menara UOA Bangsar, 
No.5, Jalan Bangsar Utama 1, 
59000 Kuala Lumpur
www.ipa.com.my

FOCUSING ON
  • Introduction To Video Marketing
  • Video Marketing Format
  • Plan Your Approach To Video Marketing
  • Reach Your Audience Using Online Video
  • Powerful & Effective Video Marketing Tools
  • Setting Up Your Youtube Channel
  • Search Engine Optimization (SEO) On Youtube
  • Youtube Video Management
  • Managing Community On Youtube
  • Youtube Analytics
  • Advertise On Youtube
  • Facebook Video

    PLUS!
  • Practical hands-on sessions & experiential learning
  • Dedicated Internet Line
    for each participant
OBJECTIVES

Everyone understands that implementing video is an absolute necessity these days if you want to be a successful brand. Every product can be explained through VIDEO, and it’s scientifically proven that they have a much higher influence over regular marketing methods.

 

This course show you how to review the full opportunities from video marketing whether you are a company looking to integrate video marketing more into your campaigns or an individual looking to improve your video marketing services.


LEARNING OUTCOMES
  1. Understand how video marketing can fulfill certain objectives for you or your business - profits, income, exposure, recognition, critical praise and new opportunities.
  2. Learn how to develop a planned approach to your video content leading to more traffic and ultimately sales.
  3. Explore the ways to promote and optimize your videos so they receive a large number of views and a high level of engagement.
  4. Learn how to create stunning video in just a few simple steps. You will get practical hands on experience of:
    -- Creating a video marketing launch plan
    -- Developing your own video
    -- Starting your own Youtube Channel
    -- Optimizing your own content on Youtube
    -- Start a campaign on Facebook to promote your video
  5. Master the skill of video marketing & management on Youtube.
  6. Find out how to advertise on Youtube and Facebook with your video.
METHODOLOGY
  • Interactive lectures incorporated with hands-on practical sessions and experiential learning.
  • All participants are required to bring along a wifi enabled computer/laptop.
WHO SHOULD ATTEND
  • Marketing, Customer service, PR, Sales, Business Development, Management professionals, business owners, and new entrepreneurs
 
DAY 1
9:00 INTRODUCTION TO VIDEO MARKETING
  • What is Video Marketing
  • Why Video Marketing Works
  • The benefits of video marketing
  • The Qualities of a Great Video and Types of Video Content
  • The Psychology behind Video Marketing
10:45 VIDEO MARKETING FORMAT
  • Testimonial videos
  • Product demo videos
  • Web presenter videos
  • Corporate stories
  • Animated explainer videos
  • Video interviews
  • Comedic videos to raise awareness
  • Instructional ‘How to’ videos
  • Most Effective Facebook Video Ad Formats
11:45 PLAN YOUR APPROACH TO VIDEO MARKETING
  • Work out how video will support your goals
  • Create a business case for video marketing
  • Goals & Vision
1:00 Lunch

2:00 REACH YOUR AUDIENCE USING ONLINE VIDEO
  • Why do people share content?
  • What causes the virality of online content?
  • How can video content be distributed, marketed and shared?
    -- Video sharing sites and distribution platforms.
    -- Video SEO.
    -- Social media and blogger outreach.
    -- Paid advertising to promote videos
3:00 POWERFUL & EFFECTIVE VIDEO MARKETING TOOLS
  • Practical and powerful tools to help you start your video marketing campaigns
  • Hands on to create your own video
4:00 SETTING UP YOUR YOUTUBE CHANNEL
  • An Example Of an Established Channel
  • How To Pick a Niche For Your Channel
  • Create Your First Youtube Channel
    -- Using online graphic tools to create Youtube cover
    -- Channel’s setting page
    -- Bio & description
5:00 End of Day 1
DAY 2
9:00 SEARCH ENGINE OPTIMIZATION (SEO) ON YOUTUBE
  • Introductory To Search Engine Optimization
  • Understand the ranking factors
  • Optimizing video title & file name
  • Adding keywords or tags
  • Research for best targeted keywords
  • Useful strategy to rank higher
  • Submission to search engine
  • Video syndication
  • The importance of Playlist
11:00 YOUTUBE VIDEO MANAGEMENT
  • • Upload videos
    • Video thumbnail
    • Video playlist
    • Info and setting
    • Enhancements
    • Annotations
    • Cards
    • Subtitle
11:45 MANAGING COMMUNITY ON YOUTUBE
  • Comments
  • Messages
  • Subscribers
  • Community settings
1:00 Lunch

2:00 YOUTUBE ANALYTICS
  • Analytics dashboard
  • Watch time report
  • Engagement report
3:00 ADVERTISE ON YOUTUBE
  • Video ad formats
  • Create Ads and Campaign
4:00 FACEBOOK VIDEO
  • How to upload Video to Facebook
  • How to promote your video using Facebook Ads
5:00 End of Course