Effective Persuasive Communication Skills

17-18 Apr, 2017, Furama Hotel Kuala Lumpur

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Carol Chiam a.k.a. O.K.Chiam is a professional trainer, mentor, motivator, public speaker, customer service guru and an author of 8 books.

 

She has with her more than 25 years of vast working exposure in more than 7 industries, especially the financial and service sectors. Her professional qualifications and wide exposure not only made a successful trainer but given her an extra edge in writing comprehensive books to share her knowledge.

 

She has with her no less than 15 years of experience in training & development of staff and agents in leading multinational companies. She is a seasoned professional trainer for public and in house courses. Her participants include from large Multinational Companies, leading Conglomerates, Financial & Service Sectors, Oil & Gas Companies, Fast Moving Consumer Goods Industries (FMCG), Construction Sector, Manufacturing Sectors, Ministries, GLCs, SMIs, Universities, IT sectors, etc.

 

Carol’s Personal Development courses are very well accepted and have been successfully conducted for in house and public courses for participants from all over Malaysia. There is a popular demand for more of her English courses, especially from those who have attended her trainings before.

 

She is an approved PSMB Trainer with more than 15 years training experience. Besides the Personal Development courses, she is a popular and seasoned trainer in customer focus management, sales management, public speaking and presentation skills, people management, communication skills and English grammar.

 

Carol believes that her success in training is very much due to her ability to interact with her participants in 3 languages i.e. English, Bahasa Malaysia and Mandarin and also, her vast exposure of more than 25 years in several industries, especially in multinational companies.

 

A strong believer in reinventing and continuous improvement, she places attitude as the most important criteria for any success. She strongly endorses the “keep learning” habit for personal development.

 

“ Knowledge is no power but Application is “

Venue Details

Furama Hotel Kuala Lumpur
136, Jalan Changkat Thambi Dollah, - 55100
Phone : 03 2788 8888
Fax : 03 2788 8889

Click For Hotel Location

Contact us

Juliany,
03 2283 6109
juliany@ipa.com.my

Phoebe,
03 2283 6100
phoebe@ipa.com.my 

FOR CUSTOMISED IN-HOUSE TRAINING
Jane,
03 2283 6101
Jane@ipa.com.my

ADDRESS 
A-28-5, 28th Floor, Menara UOA Bangsar, 
No.5, Jalan Bangsar Utama 1, 
59000 Kuala Lumpur
www.ipa.com.my

FOCUSING ON
  • Significance Of Persuasive Communication
  • Overcoming Fears
  • Persuasive Methods
  • The Right Mindset
  • Achieving Success With Pillars & Keys
  • Persuasive Communication Process
  • Persuasive Techniques For Better Sales Performance
  • Influencing Others In Conversations
  • Making A Strong Presentation
  • Persuasive Writing
OVERVIEW

Effective persuasive communication skills increases faster response and desirable outcome of performance in sales and office operations.

 

All executives and salespersons should sharpen their persuasive communication skills for maximum output in challenging times. The power to convince and influence staff is of vital importance for achieving company’s vision.

 

Staying competitive with enhanced persuasive communication skills will make a better salesperson. Office executives also will be able to convey their instructions smoothly and convincingly. These skills help to improve effectiveness in the office. Salespersons will be more confident in closing sales with these skills. Also, customer service staff will be able to handle complaints effectively.

 

Persuasive Communication skills drive results!

COURSE OBJECTIVES
  • To raise abilities of managers and executives in conveying instructions and advice convincingly and effectively. The skills acquired will help to achieve company’s goals in a shorter time.
  • To increase competencies of salespersons in influencing their customers for better sales outcome. The skills acquired will make them better solution providers.
  • To help customer service staff in engaging customers effectively.
WHO SHOULD ATTEND
  • Administrators, Managers and Executives
  • Salespersons and customer service staff
  • Those with responsibilities to persuade and influence others
METHODOLOGY
  • Interactive lectures with role plays and team activities
  • Case studies for discussions
  • Full participation is required to ensure an energised and successful training.
AFTER ATTENDING THIS COURSE YOU WILL RETURN TO YOUR JOB…
  1. Improving effectiveness of managers and executives in the office
  2. Sharpening salespersons’ competencies to close sales
  3. Increasing effectiveness in office operations and sales encounters
  4. Raising standards of customer service staff
 
DAY 1
9:00 SIGNIFICANCE OF PERSUASIVE COMMUNICATION
  • Understanding it : Definition
  • Applying it : Impact on office operations and sales
10:45 OVERCOMING FEARS
  • Identifying these fears
  • Finding ways to overcome these barriers to persuasive communication
12:00 PERSUASIVE METHODS
  • Attentive Listening
  • Verbal Nods
  • Influencing Speaking
  • Effective Writing
  • Non Verbal Communication Techniques
  • Affirmatives
1:00 Lunch

2:00

THE RIGHT MINDSET

  • 1st Mindset with focus on company’s interest
  • 2nd Mindset with attention to the other party receiving the message
3:45 ACHIEVING SUCCESS WITH PILLARS & KEYS
  • The Magic Pillars, 3Vs : Verbiage, Voice & Visualisation
  • Important Keys : Know your audience & Show them your credibility
5:00 End of Day 1
DAY 2
9:00 PERSUASIVE COMMUNICATION PROCESS
  • Organising the message
  • Conveying in the right language
  • Expressing in an interesting manner
  • Influencing for acceptance, actions & decisions
10:45 PERSUASIVE TECHNIQUES FOR BETTER SALES PERFORMANCE
  • Tell potential customers how you can help them
  • Let solutions occupy your sales talk
  • Give examples to show your credibility
  • Capture audience’s attention with benefits to them
  • Show value and not just the beauty of your product in your sales encounters
  • Enhance story telling skills
12:00 INFLUENCING OTHERS IN CONVERSATIONS
  • How you say matters!
  • Positive tone secures response
  • Negative tone scares audience
  • Body language for appropriate situations : happy and sad
  • Improving people skills
  • Using winning phrases in conversations with staff and customers
  • Dos & Don’ts when handling complaints and serving customers
1:00 Lunch

2:00 MAKING A STRONG PRESENTATION
  • Developing a powerful opening
  • Making an interesting speech
  • Closing with great impact
  • 3 Rs - Right time, right content and right tone
  • Voice power
3:45 PERSUASIVE WRITING
  • Right Contents : Need to know facts
  • Keep It Short & Simple
  • Simple Language
  • Paragraph Power & 30 Second Influencer
  • Organising For Easy Reading
5:00 End of Course