Facebook Marketing Workshop - Masterclass 2017

20-21 Apr, 2017, Empire Hotel

IPA Training is Registered with

Learn from the Best

VANDA CHAN

 

I help businesses with better social media strategy and more effective social media marketing campaigns. I’m also proficient in social media crisis management.

 

Whether you need a full-service social media management or you want to be well prepared for social media crisis, I’d like to work with you.

 

I’m a social media and online marketing specialist and was with Nestle Malaysia for the past 25 years. Graduated with Master of Information Technology from Charles Sturt University, I started my IT career as a programmer way back in 1997. In 2003, I joined the marketing department and pioneered the digital marketing for the company.

 

I was the first webmaster for Nestle Malaysia and has handled more than hundred of digital campaigns and activations. Some of the mega brands that I have worked on were MILO, NESCAFE, MAGGI, KIT KAT, NESTUM, NESTLE DRUMSTICK, NESTLE OMEGA PLUS, LA CREMERIA, NESPRAY, COFFEEMATE, BLISS and PURINA.

 

During my tenure with Nestle Malaysia, I was a member in Crisis Management Core Team and responsible for providing Social Media Crisis Management services for all the brands in Nestle Malaysia where I have managed
and solved more than 40 social media crises since 2011.

 

Besides, as an early adopter, I’m competent with the use of social media listening/monitoring tools e.g. Radian6 and Talkwalker to not only for tracking the crises but also for exploring business opportunities.

 

As a certified HRDF trainer, I do have many years of experience in conducting digital trainings especially in the areas of social media marketing and social media crisis management.

Venue Details

Empire Hotel
Jalan SS16/1, - 47500
Phone : 03 5565 1388

Click For Hotel Location

Contact us

Juliany,
03 2283 6109
juliany@ipa.com.my

Phoebe,
03 2283 6100
phoebe@ipa.com.my 

FOR CUSTOMISED IN-HOUSE TRAINING
Jane,
03 2283 6101
Jane@ipa.com.my

ADDRESS 
A-28-5, 28th Floor, Menara UOA Bangsar, 
No.5, Jalan Bangsar Utama 1, 
59000 Kuala Lumpur
www.ipa.com.my

FOCUSING ON
  • Introduction
  • The Current State
  • Introduction to Facebook Marketing
  • Developing a Facebook Strategy
  • Creating Your Facebook Page Like a Pro
  • Facebook Business Manager
  • Content Strategy
  • Advertising on Facebook
  • Facebook Apps
  • Facebook Contest
  • Facebook Groups
  • Measurement & Tracking
OBJECTIVES

Are you struggling to generate leads (and exposure) for your online or offline business? This course will cover a more comprehensive Facebook marketing to take your presence on Facebook to the next level.

 

This course also allows you to harness the power of proven Facebook targeting strategies to build your fan base, engage with your community, generate leads and make more sales.

WHO SHOULD ATTEND?
  • Marketing, Customer service, PR, Sales, Business Development, Management professionals, business owners, and new entrepreneurs
METHODOLOGY
  • Interactive lectures incorporated with hands-on practical sessions and experiential learning.
  • All participants are required to bring along a wifi enabled computer/laptop.
AFTER ATTENDING THIS COURSE YOU WILL RETURN TO YOUR JOB…
  1. Having and in depth knowledge and understanding of marketing on Facebook.
  2. Implementing different Facebook marketing strategies to grow the page, get engagement and convert fans into buyers.
  3. Learning how to maximize the potential the Facebook ad platform has to offer.
  4. Mastering Facebook advertising tools and learn how to create a perfect target audience groups that are most interested, capable and willing to buy your product and target them with Facebook ads.
  5. Getting to know the hints, the tricks and tips to make Facebook works for your business!
DAY 1
9:00 INTRODUCTION
  • Ice Breaker Game
  • Course Introduction
9:15 THE CURRENT STATE
  • Statistics
  • Facebook trends 2016
10:45 DEVELOPING A FACEBOOK STRATEGY
  • Competitor analysis
  • Communication plan
  • Lifecycle communications
11:15 CREATE YOUR FACEBOOK PAGE LIKE A PRO
  • Business Page Creation
    - Get started
    - Category - Type of page
    - Claim your page name
    - Getting free & creative cover photo
    - Tools & Inspirations
  • Page setting and CTA buttons
  • Page Optimization
  • Start creating your page now
1:00 Lunch

2:00

FACEBOOK BUSINESS MANAGER

  • What is FBM
  • Setting up Facebook Business Manager
  • Managing people and define roles
  • Understand the key functionalities
  • Claim your page in FBM now
2:30 CONTENT STRATEGY
  • Content Pillars
  • Wall Post Types
  • Wall Posts Ideas
  • Content source
  • Native Publishing Tool
5:00 End of Day 1
DAY 2
9:00 ADVERTISING ON FACEBOOK
  • Introduction to Facebook Ads
  • What goals can we achieve using Facebook
    advertising?
    - Facebook campaign structure
    - Strategic approaches
  • Targeting using Facebook
    - Audience Insights
    - Custom Audience
    - Lookalike Audience
    - Targeting using Google Analytics
    - Learning from other advertisers
    - Relevant score
  • Placement
  • Schedule & time
  • Ads types and what they offer
  • Bid types
  • Ads Manager Vs Power Editor
  • Naming conventions
  • Creative best practice
  • Facebook 20% text rule
  • Creating Facebook Ads
    - Explore different campaign objectives
    - Going thru ads creation process
    - Ads optimization
  • Ads tracking and reporting
  • 3 Ways to Discover what your Competitors are doing
12:00 PERSUASIVE TECHNIQUES FOR BETTER SALES PERFORMANCE
  • Tell potential customers how you can help them
  • Let solutions occupy your sales talk
  • Give examples to show your credibility
  • Capture audience’s attention with benefits to them
  • Show value and not just the beauty of your product in your sales encounters
  • Enhance story telling skills
12:00 FACEBOOK APPS
  • Custom Tabs
  • Email Capture Forms
  • Quiz and Poll Apps
  • Blog or RSS Feed Apps
  • Automatic or Scheduled Posting Apps
  • Social Media Integration Apps
  • Ecommerce or Page Storefront Apps
  • Contest Apps
  • Live Video Apps
  • Coupon Apps
  • Appointment Scheduling Apps
  • Statistics and Measurement Apps
  • Customer Service Apps
  • Jobs Listing Apps
1:00 Lunch

2:00 FACEBOOK CONTEST
  • Guidelines
  • Goals & KPIs
  • Contest Types
  • Contest Rules
  • Other tips on contests
2:30 FACEBOOK GROUPS
  • Why Facebook Groups?
  • Facebook Groups creation
  • Growing and promoting your groups
  • Managing a successful group
3:45 MEASUREMENT & TRACKING
  • Facebook Insights
  • Understand the different elements
  • Benchmarking tools
5:00 End of Course