Developing an Impactful Digital Content Marketing Strategy Turbocharge Your Business
24 May, 2017, Armada Hotel
IPA Training is Registered with
Learn from the Best
MR. DAVID HO YEOU SHIAN
David Ho is a media specialist with 26 years’ experience in advertising, marketing and management. Rising from the rank and file, he finally earned his MBA from University of Liverpool in 2012 after a rigorous two-and-a-half years’ study while juggling a full-time job as CEO of one of the largest corporations in Malaysia and raising three boisterous pre-teen sons. Despite his hectic schedule, he excelled in all the subjects – Corporate Strategy, Managing People, Managing Change, e-commerce and Service Marketing – and was awarded a distinction for his outstanding dissertation.
His expertise covers: • strategic marketing communication planning and implementation for B2B and B2C • digital marketing • client leadership and management • business leadership • talent management • strategic media planning • media auditing and pricing benchmarking • consumer and trade behaviour • media sales and marketing trainings and • entrepreneurship.
This vast experience was acquired during his employment at BSB, Ogilvy & Mather, GroupM, iProspect, Isobar, Aegis Media, Redberry Media Group and Axiata Digital Services / AdParlor Asia. During this time, he also provided media consultancy and trained over 3,000 advertising and marketing professionals from both international and local companies.
Eager to elevate industry standards through training and consultancy, David founded Navigator Asia Business Sdn Bhd in 2013 to share his skills and experience. Through Navigator Business Academy, David is developing an international standard professional-training programmes for the marketing, advertising, communication and media industry.
David Ho is a certified HRDF trainer, and a Marketing Lecturer for Undergraduates and Postgraduates in Monash University. David has a Teaching Permit for Marketing Management (Master Program) from Ministry of Higher Education.
Venue Details
Armada Hotel
Lorong Utara C Seksyen 52,
46200 Petaling Jaya,
Selangor
- 46200
Phone : (603) 7954 6888
Fax : (603) 7956 8088
Email : E-Mail to Reserve Room
Contact us
Juliany,
03 2283 6109
juliany@ipa.com.my
Phoebe,
03 2283 6100
phoebe@ipa.com.my
FOR CUSTOMISED IN-HOUSE TRAINING
Jane,
03 2283 6101
Jane@ipa.com.my
ADDRESS
A-28-5, 28th Floor, Menara UOA Bangsar,
No.5, Jalan Bangsar Utama 1,
59000 Kuala Lumpur
www.ipa.com.my
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Creating messaging that breaks through to buyers and tells the story of your brand with content marketing. David Ho explains fundamental content marketing concepts and benefits, and then explores how to craft a content marketing strategy in organizations of all sizes. The course explores creating a content plan, choosing content types, and developing an editorial calendar. It also explains how to write, edit, and design content, as well as choose the right mix of content and curate it for maximum impact, and closes with tips on measuring the impact of your content marketing efforts.
This course is for those looking for guidance on using content as a social media marketing tool. The course will be especially suitable for those with an understanding of more fundamental topics like social media strategy and growing an audience.
Become a content marketer and create valuable, share-worthy content that inspires and drives customers to action. |
| AFTER ATTENDING THIS COURSE YOU WILL RETURN TO YOUR JOB… |
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