Khairul Anuar Safiullah has over 17 years’ experience in Banking, specializing in SME & Commercial Banking where he markets banking products, analyses creditworthiness, proposes loans facilities, as well as manage relationships with customers to drive utilization and drive profitability. Khairul is also well experienced in Islamic Banking, and is involved in training of Islamic Banking Products, Training Needs Analysis, Training Content Development and Delivery as well as Product Management. Khairul is also heavily involved in delivering eUsahawan Trainings in collaboration with Malaysian Digital Economic Corporation where he has trained over 1000 participants.
His qualifications are as follows:
Khairul is a specialist in Credit Sales and Marketing where he has gained valuable know how in selling skills, managing customer relationships, effective writing and communication skills, handling difficult customers and negotiation skills. These were translated to successful portfolio management to drive profitability and value add to the customer experience.
With an Islamic Bank, Khairul was tasked to grow the Islamic assets in comparison to Total Assets of the Bank utilizing sales force whose KPI did not stress growth on Islamic Assets. He developed an Engagement Unit capable of delivering high impact trainings to develop proper understanding on Islamic Banking Principles via a proper Training Needs Analysis, developed contents and materials for training and delivered the trainings nationwide to enhance acceptance of Islamic Banking Products by the sales force. This required selling to stakeholders to obtain buy in of the programme and providing feedback to Product Management for product enhancement purposes. To further aid acceptance, a proper feedback platform was developed to manage and address queries, issues raised and audit findings.
Under the eUsahawan banner, Khairul has trained over 1000 participants nationwide. This has further developed his skills in training delivery as well as managing training events, dealing with respective NGOs, Governmental Special Vehicles and Government appointed bodies in developing an online marketing community capable of generating sustainable income.
Khairul is able to conduct trainings in Bahasa Malaysia and English effectively. His key value, driven by passion has enabled delivery of high impact, fun filled, exciting trainings to ensure high take home rates and understanding for the participants.
Hotel Istana
73 Jalan Raja Chulan,
50200 Kuala Lumpur,
Phone : 03 2141 9988
Fax : 03 2144 0111
Juliany,
03 2283 6109
juliany@ipa.com.my
Phoebe,
03 2283 6100
phoebe@ipa.com.my
FOR CUSTOMISED IN-HOUSE TRAINING
Jane,
03 2283 6101
Jane@ipa.com.my
ADDRESS
A-28-5, 28th Floor, Menara UOA Bangsar,
No.5, Jalan Bangsar Utama 1,
59000 Kuala Lumpur
www.ipa.com.my
FOCUSING ON |
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OVERVIEW |
Effective persuasive communication skills increases faster response and desirable outcome of performance in sales and office operations.
All executives and salespersons should sharpen their persuasive communication skills for maximum output in challenging times. The power to convince and influence staff is of vital importance for achieving company’s vision.
Staying competitive with enhanced persuasive communication skills will make a better salesperson. Office executives also will be able to convey their instructions smoothly and convincingly. These skills help to improve effectiveness in the office. Salespersons will be more confident in closing sales with these skills. Also, customer service staff will be able to handle complaints effectively.
Persuasive Communication skills drive results! |
AFTER ATTENDING THIS COURSE YOU WILL RETURN TO YOUR JOB… |
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WHO SHOULD ATTEND? |
This sales training is suitable for both new hires and experience sales / customer service personnel who are looking to build a solid set of skills to conduct Relationship and Consultative Selling / Customer Service Skills. |
METHODOLOGY |
The course will be delivered via interactive lectures, role plays, group activity, games and group discussion to immerse the participants in a fully experiential learning experience. |
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