Marketing - A Whole New World! Led by PAT WAHID
22-23 May, 2017, Pullman Kuala Lumpur
IPA Training is Registered with
Learn from the Best
PAT WAHID is a veteran marketing guru with extensive experience in Marketing, Branding, Advertising and Public Relations. Her strengths lie in the scope of consumer marketing (B2C), change management, brand development and advertising.
Pat brings with her 28 years of experience, honing her skill and building her reputation at five star companies such as McCann-Erickson Malaysia, The New Straits Times Group/Media Prima, Pos Malaysia, Proton and Lotus Malaysia, plus she has exposure in more than 50 brands such as Coca-Cola Far East Limited, Gillette Malaysia, Parker, Dettol & Levi’s.
She is also the founder of PW Concept Sdn Bhd, a training and marketing consultancy. In addition, she is a certified HRDF trainer.
Pat Wahid’s passion to empower people led to her full time involvement in educating small and new business startups to embrace the importance of Marketing.
Pat is a respected speaker on subjects such as Public Relations, Media, Marketing, Branding, Advertising, Consumer Behaviour and Meeting Consumer Needs.
She applies her deep knowledge in Marketing Theories towards creating solutions that affect behavioral change as well as benefit consumers and society as a whole.
Pat Wahid holds an MBA in Entrepreneurship, Entrepreneurship Institute of Australia, Adelaide, Australia.
When she isn’t imparting her wisdom and knowledge with a healthy dose of acid humour, Pat devotes her time to her family and her causes.
Venue Details
Pullman Kuala Lumpur
No 1 Jalan Pantai Jaya Tower 3,
59200 Kuala Lumpur,
60322981888
Contact us
Juliany,
03 2283 6109
juliany@ipa.com.my
Phoebe,
03 2283 6100
phoebe@ipa.com.my
FOR CUSTOMISED IN-HOUSE TRAINING
Jane,
03 2283 6101
Jane@ipa.com.my
ADDRESS
A-28-5, 28th Floor, Menara UOA Bangsar,
No.5, Jalan Bangsar Utama 1,
59000 Kuala Lumpur
www.ipa.com.my
| Designed for Employees who have been tasked to do Marketing for a company but come from another field. |
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| WHEN YOU ARE BEING TASKED TO DO MARKETING! |
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The Malaysian business landscape has evolved and transcended into many diversities of business natures and practices. Every firm has plenty of critical success factors built into their business that can help them succeed, especially for start-ups.
Understanding the basic nature of starting a business isn’t the only requirement in ensuring continuity and growth. Whether your business is a B2B, B2C or G2G, the importance of Marketing should never be ignored.
All businesses MUST have the right Marketing discipline to ensure success.
Many Malaysian companies comprise of small to medium size operations with high Marketing requirements but low staff strength. In most cases, the function of Marketing, usually a small role, is assumed by other departments.
In some big conglomerates, the same practice applies. Do you really have what it takes to run the Marketing show? Are you clear on the vision of the company and how Marketing application benefits your outfit?
What is crucial to your key business decisions? Who needs Marketing service and how do you identify the buyer’s decision making process? How can we kill competition? How does a one man show conquer the market? Is Marketing only about Promotions?
This training session takes the participants on a journey of learning and achieving success in establishing their business by capitalizing on the power of Marketing, covering extensively the understanding of Marketing and its appropriate application in your business. |
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