Making Facebook & Instagram Powerful Marketing Tools for your Business

19-20 Jul, 2017, Armada Hotel

IPA Training is Registered with

Learn from the Best

Vanda Chan

 

I help businesses with better social media strategy and more effective social media marketing campaigns. I’m also proficient in social media crisis management.

 

Whether you need a full-service social media management or you want to be well prepared for social media crisis, I’d like to work with you.

 

I’m a social media and online marketing specialist and was with Nestle Malaysia for the past 25 years. Graduated with Master of Information Technology from Charles Sturt University, I started my IT career as a programmer way back in 1997. In 2003, I joined the marketing department and pioneered the digital marketing for the company.

 

I was the first webmaster for Nestle Malaysia and has handled more than hundred of digital campaigns and activations. Some of the mega brands that I have worked on were MILO, NESCAFE, MAGGI, KIT KAT, NESTUM, NESTLE DRUMSTICK, NESTLE OMEGA PLUS, LA CREMERIA, NESPRAY, COFFEEMATE, BLISS and PURINA.

 

During my tenure with Nestle Malaysia, I was a member in Crisis Management Core Team and responsible for providing Social Media Crisis Management services for all the brands in Nestle Malaysia where I have managed and solved more than 40 social media crises since 2011.

 

Besides, as an early adopter, I’m competent with the use of social media listening/monitoring tools e.g. Radian6 and Talkwalker to not only for tracking the crises but also for exploring business opportunities.

 

As a certified HRDF trainer, I do have many years of experience in conducting digital trainings especially in the areas of social media marketing and social media crisis management.

Venue Details

Armada Hotel
Lorong Utara C Seksyen 52, 46200 Petaling Jaya, Selangor - 46200
Phone : (603) 7954 6888
Fax : (603) 7956 8088

Click For Hotel Location

Contact us

Juliany,
03 2283 6109
juliany@ipa.com.my

Phoebe,
03 2283 6100
phoebe@ipa.com.my 

FOR CUSTOMISED IN-HOUSE TRAINING
Jane,
03 2283 6101
Jane@ipa.com.my

ADDRESS 
A-28-5, 28th Floor, Menara UOA Bangsar, 
No.5, Jalan Bangsar Utama 1, 
59000 Kuala Lumpur
www.ipa.com.my

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FOCUSING ON
  • Introduction
  • Getting Started With Facebook & Instagram Marketing
  • Optimizing Your Facebook Business Page
  • Content Strategy
  • Additional Tips For Instagram
  • How To Promote On Facebook
  • How To Promote On Instagram
  • Facebook & Instagram Contest
  • Facebook Groups
  • Measurement & Benchmarking

    Dedicated Internet Line for each participant
OBJECTIVES

Do you want to turn your lifeless Facebook page and Instagram accounts into active, powerful marketing tools? Join us for a hands-on instruction class focused on these two platforms.

This course will guide you the proper way to make use of Facebook & Instagram’s latest features to market your business and build your brand cost-effectively.

So, get ready for tips that will help you develop and customize top-notch, strategic content that will propel you into the world of social media ready to build your business.


METHODOLOGY
• Interactive lectures incorporated with hands-on practical sessions and experiential learning.
• All participants are required to bring along a wifi enabled computer/laptop.
WHO SHOULD ATTEND
• Marketing, Customer service, PR, Sales, Business Development, Management professionals, business owners, and new entrepreneurs
LEARNING OUTCOMES
  1. Learning how to grow your business with advanced Facebook & Instagram marketing strategies.
  2. Having practical hands on the following exercises:
    a. Creating stunning contents for your Facebook and Instagram accounts.
    b. Using audience insights and creating custom audience
    c. Promoting contents on Facebook Ads platform
    d. Using external tool to grow your Instagram followers automatically
  3. Implementing excellent content strategy to grow fans/followers of the accounts and boost engagement.
  4. Mastering Facebook advertising tools and learn how to create a perfect target audience groups that are most interested, capable and willing to buy your product and target them with Facebook & Instagram ads.
  5. Getting to know the hints, the tricks and tips to make Facebook and Instagram works for your business!
 
DAY 1
9:00 INTRODUCTION
  • Global and Malaysia Statistics
  • Facebook & Instagram Trends 2016
10:45 GETTING STARTED WITH FACEBOOK & INSTAGRAM MARKETING
  • Why should you be using Facebook & Instagram in your business and business Benefits.
  • Glossary and definition
  • Facebook & Instagram algorithm
11:45 OPTIMIZING YOUR FACEBOOK BUSINESS PAGE
  • Understand the category
  • Page Setting
  • About Tab
  • Cover Photo & Profile Pic
  • CTA buttons
  • Page Name
1:00 Lunch

2:00 OPTIMIZING YOUR INSTAGRAM ACCOUNT
  • A new way to think about Instagram
  • Account Makeover
  • Choosing Username/Handle
  • Attractive profile picture
  • Making bio to attract followers
3:00 CONTENT STRATEGY
  • Content Pillars
  • Wall Post Types
  • Wall Posts Ideas
  • Instagram Contents
  • Where to source for contents?
  • Useful designing tools for non-designers
  • Publishing/Scheduling tools for Facebook & Instagram
4:00 ADDITIONAL TIPS FOR INSTAGRAM
  • Avoid the top 5 most common mistakes in Instagram
  • Instagram Hashtags
  • Instagram Stories
  • Tools for managing and growing Instagram account
5:00 End of Day 1
DAY 2
9:00 HOW TO PROMOTE ON FACEBOOK
  • Introduction to Facebook Ads
  • What goals can we achieve using Facebook
    advertising?
    -- Facebook campaign structure
    -- Strategic approaches
  • Targeting using Facebook
    -- Audience Insights
    -- Custom Audience
    -- Lookalike Audience
    -- Targeting using Google Analytics
    -- Learning from other advertisers
    -- Relevant score
  • Placement
  • Schedule & time
  • Ads types and what they offer
  • Bid types
  • Naming conventions
  • Creative best practice
  • Facebook 20% text rule
  • Creating Facebook Ads
    -- Explore different campaign objectives
    -- Going thru ads creation process
    -- Ads optimization
  • Ads tracking and reporting
  • 3 Ways to Discover what your Competitors are doing
11:00 HOW TO PROMOTE ON INSTAGRAM
  • How to link your Instagram account to your Facebook Advert account
  • Creating Instagram Ads
  • Instagram for Business
12:00 FACEBOOK & INSTAGRAM CONTEST
  • Guidelines
  • Goals & KPIs
  • Contest Types
  • Contest Rules
  • Other tips on contests
1:00 Lunch

2:00 FACEBOOK GROUPS
  • Why Facebook Groups?
  • Facebook Groups creation
  • Growing and promoting your groups
  • Managing a successful group
3:45 MEASUREMENT & BENCHMARKING
  • Facebook Insights
  • Understand the different elements
  • Benchmarking tools
  • Instagram Analytic Tools
5:00 End of Course