
JOYCE LEE HUI HUI
Joyce Lee is a Fellow Member of the Association of Chartered Certified Accountants (ACCA), United Kingdom, and a Chartered Accountant with the Malaysian Institute of Accountants (MIA).
She began her career with the Berjaya Group of Companies as a Group Financial Accountant, overseeing the preparation, analysis, and financial reporting for the Berjaya Sports Toto Berhad group. Her expertise spans MFRS/IFRS, group consolidation, GST/SST administration, and end-to-end accounting operations, including tax submissions and statutory audit coordination.
Joyce later broadened her industry exposure in telecommunications (Maxis Communications, Nokia Networks) and ICT (IBM Malaysia), taking on roles across management, commercial finance, financial analysis, planning, and budgeting. Since 2018, she has been headhunted into senior commercial finance leadership positions within region al and global FMCG, fintech, and most recently, Avon—a global leader in beauty and direct selling.
Her passion for public speaking, training, and people development is long-standing. Joyce served as Past President of the MIHRM Toastmasters Club (2007–2008) and has achieved multiple communication awards including Advanced Communication Bronze, Advanced Communication Silver, and Competent Leader from Toastmasters International. She is also a former President of the Rotaract Club of Port Klang Centennial.
Joyce is known for her ability to simplify complex financial concepts and make them relatable to participants from all backgrounds. With extensive experience across Malaysian PLCs and multinational corporations, she brings deep insights into accounting, finance, business operations, and team leadership. Her strengths include explaining techni cal accounting concepts in practical terms, delivering high-impact in-house training, and facilitating sessions that are grounded in real-world application—now extended into the fast-evolving world of Generative AI for Accounting and Finance.
Selected Clients
Four Points by Sheraton Kuala Lumpur City Centre
Corner of Jalan Sultan Ismail,
and Jalan Ampang,
Kuala Lumpur, Malaysia, 50450
https://www.marriott.com/en-us/hotels/kulfk-four-points -kuala-lumpur-city-centre/overview/? msockid=27c4b915ef7e65bb0d a3affaeedb6438
FOR COURSE DETAILS
FOR CUSTOMISED IN-HOUSE TRAINING
ADDRESS
A-28-5, 28th Floor, Menara UOA Bangsar,
No.5, Jalan Bangsar Utama 1,
59000 Kuala Lumpur
FOCUSING ON |
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OBJECTIVES |
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Claude Agentic AI has seen a massive surge in AI tool popularity by positioning itself as the „Pro-Grade“ choice for deep work, complex engineering, and long-form writing. Also, it has massive 1 million tokens windows which can remember and perform reasoning of about 750,000 words and 30000 codes.
This 2-Day course is designed to equip Accounting and Finance Professionals with the knowledge and practical skills needed to leverage latest Claude Agentic Artificial Intelligence (AI) tools technology.
The course will introduce participants to enhanced Claude Agentic AI which was adaptive reasoning feature to support productivity improvement like Dashboard Data preparation, instructions for Agentic Task Automations, deeper and complex calculations and Data Analysis for better insights in Accounting and Financial Data.
Participants will explore the fundamentals of Claude Agentic AI, understand its application in Accounting Operations, Financial Reporting And Analysis. Participants are expected to engage on at least 70% hands-on exercises to integrate AI like customising daily workflows for automation, create AI agents and leverage AI for insights and learning latest technical accounting and finance standards.
The course combines theoretical understanding of AI use cases and hands on practical exercises using sample data sets. Besides, the ethical considerations of use of any AI tool will be highly emphasised for data privacy and protection. |
AFTER ATTENDING THIS COURSE YOU WILL RETURN TO YOUR JOB… |
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WHO SHOULD ATTEND |
| Junior, Senior Executives, Managerial Level Finance & Accounting Professionals who want to upskill and leverage Claude Artificial Intelligence (AI) version tools for productivity improvement. |
METHODOLOGY |
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Where appropriate, activities will include the following:
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