In-house: | Face to Face:

NEGOTIATING, PERSUADING & INFLUENCING SKILLS

17 Dec, 2026, Concorde Hotel Kuala Lumpur

IPA Training is Registered with

Learn from the Best

DR ANGELINE ANN SAMUEL

PHD in Behavioural Economics NUS

Bachelor of Software Engineering (Hons), University of Staffordshire

CEO & Founder Of A TECH Certified Ethical Hacker (CEH)

Computer Hacking Forensic Investigator (CHFI)

 

Description

Dr Angeline is an experienced specialist in Professional Development and Digital Marketing. She has been spearheading a global development company, primarily the management consulting wing specializing in providing world class professional development, human capital development and social media marketing solutions. She was involved with ensuring progressive growth of the business through management of its Advisory functions. Currently she is the CEO of a digital marketing firm in Malaysia.

 

Her everyday role entails: strategic planning, managing and leading teams in diverse roles, sales/ marketing/ advisory/ operations management, digital marketing, market expansion strategies, business development initiatives, competitive & market intelligence, determining pricing strategies and control and monitoring of budget/spend of products under the portfolio.

 

Her unique interpretation of online business allows her to travel the globe as a speaker, trainer and consultant, working with multiple organisations.

Her Client’s include :

  • SIRIM , Malaysia
  • MATA , Malaysia
  • Palace of the Golden Horses, Malaysia
  • Royal Chulan, Malaysia
  • Bank Islam, Malaysia
  • B Braun Malaysia
  • Total Worx Asia
  • Lafarge Cement
  • PETRONAS Malaysia
  • Dragon Oil Dubai
  • Halliburton
  • Zimbabwe Power Corporation
  • Canon
  • National Bank Of Malawi
  • PNG Ports Corporation Limited
  • Qatar Petroleum Company
  • Qatar Petrochemical Company (QAPCO)
  • The Tanzania Institute Of Bankers
  • Alinta Energy Sydney, Australia
  • Celestica Malaysia Sdn Bhd
  • Mozambique Airlines (LAM)
  • Base Titanium, Zambia
  • Arabian Pipes Co, Saudi Arabia
  • Al Abdullatif Manufacturing & Investment Co, Saudi Arabia
  • Saudi Aramco, , Saudi Arabia
  • PNG Ports Corporation Limited
  • Vanuatu National Provident Fund
  • La’ala Al Kuwait Real Estate Establishment, Kuwait
  • Hikma Pharmaceuticals, Jordon
  • Jordan Bromine Company Limited
  • Al Samer JCI Controls, Saudi Arabia
  • Tanga Cement, Tanzania
  • Arab Potash Company, Jordan
  • Base Titanium, Kenya
  • Egyptian Banking Institute
  • First Gulf Bank, Abu Dhabi
  • Saudi International Trading Company Limited
  • Mopani Copper Mines PLC
  • Prysmian Cables

Venue Details

Concorde Hotel Kuala Lumpur
2 Jalan Sultan Ismail, 50250 Kuala Lumpur, Malaysia,

https://kualalumpur.concorde hotelsresorts.com/


Phone : 03 2144 2200

Contact us

FOR COURSE DETAILS

Juliany,

Office: 03 2283 6109

Mobile: +60 122281247

juliany@ipa.com.my

Phoebe,

Office: 03 2283 6100

Mobile: +60 193637822

phoebe@ipa.com.my

Bee Teng,

Office: 03 2282 6112

Mobile: +60 172566121

beeteng@ipa.com.my

FOR CUSTOMISED IN-HOUSE TRAINING

ADDRESS

A-28-5, 28th Floor, Menara UOA Bangsar,
No.5, Jalan Bangsar Utama 1,
59000 Kuala Lumpur

FOCUSING ON
  • Module 1 — The Power Of Negotiation, Persuasion & Influence
  • Module 2 — Prepare To Win Before The Conversation Begins
  • Module 3 — Read The Person Before You Try To Persuade Them
  • Module 4 — The Language Of Persuasion
  • Module 5 — Handling Objections, Resistance & Difficult
  • Module 6 — Create Value Before You Talk About Price
INTRODUCTION

Every day at work, we negotiate—often without even realizing it.

 

We negotiate with customers on price and expectations, with colleagues on priorities and resources, with managers on ideas and decisions, and with stakeholders when interests, opinions and objectives do not align.

 

The ability to negotiate confidently, persuade effectively and influence without authority has therefore become an essential professional skill.

 

Negotiating, Persuading & Influencing Skills is a highly practical and interactive training designed to help you understand people, communicate with greater impact, navigate difficult conversations and create outcomes where both relationships and business objectives are protected.

 

Rather than relying on aggressive bargaining or simply trying to „win“, you will learn how to prepare strategically, uncover interests, create value, handle objections, manage resistance and confidently move conversations towards agreement.

 

Through realistic workplace scenarios, simulations, role plays, case discussions and practical frameworks, you will leave with techniques you can immediately apply to customers, colleagues, managers, suppliers and stakeholders.

AFTER ATTENDING THIS COURSE YOU WILL RETURN TO YOUR JOB…
  1. Understanding the psychology and principles behind successful negotiation, persuasion and influence.
  2. Recognizing different negotiation styles and knowing when to adapt their approach.
  3. Preparing strategically using BATNA, WATNA, ZOPA, interests, priorities and trade-offs.
  4. Distinguishing between positions and underlying interests to uncover what people really want.
  5. Asking powerful questions and listening for information, that creates negotiating leverage.
  6. Communicating ideas and proposals more persuasively.
  7. Building credibility, trust and rapport before attempting to influence.
  8. Handling objections, resistance, disagreement and difficult behaviours professionally.
  9. Negotiating confidently without becoming aggressive or damaging relationships.
  10. Creating compelling value propositions instead of relying purely on price or authority.
  11. Recognizing common negotiation tactics and responding without becoming defensive.
  12. Moving conversations from disagreement towards mutually acceptable solutions.
  13. Knowing when to concede, when to trade and when to hold your position.
  14. Closing negotiations clearly and securing commitment to agreed next steps.
  15. Applying negotiation and influencing techniques to real workplace situations.
WHO SHOULD ATTEND

This course is suitable for Managers, Executives, Supervisors, Sales & Business Development Teams, Customer-Facing Teams, Project Teams, Procurement Professionals, Team Leaders and employees who need to negotiate, persuade or influence others to achieve results.

 

It is particularly valuable for professionals who need to influence customers, colleagues, managers, suppliers or stakeholders even when they do not have direct authority over them.

METHODOLOGY

This course uses a highly interactive Learn ? Practise ? Reflect ? Apply methodology. Rather than relying heavily on lecture-based learning, participants will work through realistic situations that mirror the negotiations and influencing conversations they face in their workplace.

 

The course incorporates negotiation simulations, role plays, stakeholder scenarios, personality and communication profiling, case studies, objection-handling drills, group challenges, peer feedback, facilitator coaching and practical negotiation planning tools. Participants will also be encouraged to apply the frameworks to their own real workplace situations so that learning can be transferred immediately back to the job.

COURSE CONTENT
9:00

MODULE 1 — THE POWER OF NEGOTIATION, PERSUASION & INFLUENCE

Every Conversation Has an Outcome

  • Negotiation is happening every day—where are you already negotiating?
  • Negotiation vs persuasion vs influencing: understanding the difference
  • Why good negotiators don‘t simply try to „win“
  • Win–Lose, Lose–Win, Compromise and Win–Win
  • Position vs Interest: What people SAY they want vs what they REALLY need
  • The psychology behind agreement and resistance
  • The characteristics of highly effective negotiators
  • Understanding your natural negotiation style
  • Competitive vs collaborative negotiation
  • The People – Problem – Process principle
  • Common mistakes that weaken your negotiating position

Interactive Activity “How Do I Negotiate?“ Negotiation Style Assessment Participants discover their natural approach and how it affects their results.

10.45

MODULE 2 — PREPARE TO WIN BEFORE THE CONVERSATION BEGINS

Great Negotiations Are Won in the Preparation

  • The Negotiation Preparation Blueprint
  • Define your ideal outcome before entering the conversation
  • What is negotiable—and what isn‘t?
  • Understanding:

- BATNA – Best Alternative to a Negotiated Agreement

- WATNA – Worst Alternative to a Negotiated Agreement

- ZOPA – Zone of Possible Agreement

 

  • Setting your:

- Ideal outcome

- Target outcome

- Minimum acceptable outcome

- Walk-away point

 

  • Identifying your „Must Have“, „Nice to Have“ and „Tradeable“ items
  • Researching the other party • Identifying their pressures, priorities and possible alternatives
  • Where does your negotiating power actually come from?
  • Planning concessions before the negotiation starts
11.00

MODULE 3 — READ THE PERSON BEFORE YOU TRY TO PERSUADE THEM

One Message Does Not Influence Everyone

  • Why do people respond differently to the same message
  • Identifying different communication and decision-making styles
  • Recognizing verbal and non-verbal signals

Listening to:

- Needs

- Concerns

- Priorities

- Risks

- Motivations

  • Understanding emotional drivers vs logical drivers
  • Adapting your communication without losing authenticity
  • Building rapport quickly
  • Establishing credibility and trust
  • Push vs Pull influencing
  • How to influence when you have no formal authority

Practical Exercise

Read • Adapt • Influence

Participants receive different stakeholder profiles and must adapt their influencing strategy accordingly.

12.00

MODULE 4 — THE LANGUAGE OF PERSUASION

Don‘t Just Present Information—Make People Want to Listen

  • Why facts alone rarely persuade people
  • The Ethos – Pathos – Logos persuasion framework
  • Turning information into a compelling argument
  • Communicating benefits rather than features
  • Framing your message around what matters to the other person
  • The “What‘s In It For Me?“ principle
  • Using questions to persuade rather than constantly explaining
  • Powerful questions that uncover needs and opportunities
  • Using evidence, examples and stories effectively
  • Positive and confident language
  • Words that create unnecessary resistance
  • How to disagree without creating defensiveness
1:00 Lunch
2:00

MODULE 5 — HANDLING OBJECTIONS, RESISTANCE & DIFFICULT NEGOTIATIONS

Stay Calm. Stay Strategic. Keep the Conversation Moving.

  • Why do people say “No“
  • Is it really „No“—or is it:

- Not enough information?

- Too much risk?

- Wrong timing?

- Lack of trust?

- Lack of authority?

- Lack of perceived value?

  • Don‘t fight the objection—explore it
  • Acknowledge ? Clarify ? Explore ? Respond ? Confirm
  • Handling:

“Your price is too high.”

“I need to think about it.”

“That’s impossible.”

“We’ve always done it this way.”

“I don’t agree.”

“Your competitor can do better.”

  • Managing aggressive or dominant negotiators
  • Handling pressure tactics and ultimatums
  • Dealing with unreasonable demands
  • Separating the person from the problem
  • Emotional self-management during difficult conversations
  • Knowing when to pause or walk away
3:45

MODULE 6 — CREATE VALUE BEFORE YOU TALK ABOUT PRICE

Make Value Clear Before Negotiating the Cost

  • Why customers and stakeholders challenge value
  • Moving from features ? advantages ? benefits ? value
  • Understanding the customer’s world
  • The 4 questions behind a powerful value proposition:

1. Who are they?

2. What matters to them?

3. What problem are they trying to solve?

4. Why should they choose your solution?

  • Quantifying value where possible
  • Differentiating yourself from alternatives
  • Using SWOT intelligently when positioning an offer
  • Creating customer-oriented propositions
  • Answering the ultimate question:

“Why should I say YES to this?”

5:00 End of Course