Effective Crisis Management and Communications

14-15 Dec, 2022, Armada Hotel

IPA Training is Registered with

Venue Details

Armada Hotel
Lot 6, Lorong Utara C, Section 52,, 46200 Petaling Jaya , Selangor Darul Ehsan,

https://www.armada.com.my/


Phone : 03 7954 6888
Fax : 03 7958 5593

Contact us

FOR COURSE DETAILS

Juliany,

Office: 03 2283 6109

Mobile: +60 122281247

juliany@ipa.com.my

Phoebe,

Office: 03 2283 6100

Mobile: +60 193637822

phoebe@ipa.com.my

Bee Teng,

Office: 03 2282 6112

Mobile: +60 172566121

beeteng@ipa.com.my

FOR CUSTOMISED IN-HOUSE TRAINING

Jane,

Office: 03 2283 6101

Mobile: +60 129418251

jane@ipa.com.my

Keith,

Office: 03 2283 0000

Mobile: +60 162272735

keith@ipa.com.my

ADDRESS

A-28-5, 28th Floor, Menara UOA Bangsar,
No.5, Jalan Bangsar Utama 1,
59000 Kuala Lumpur

FOCUSING ON
  • Understanding Crisis Communication
  • Communication During A Crisis
  • Critical Communication
  • Crisis Communication Strategies & Response
  • Case Studies
  • Handling The Media
  • Pressroom Activity
  • Post-Mortem And Identifying Errors For Rectification
OBJECTIVE

This is a highly interactive course provides you with best practice skills, concrete crisis management solutions, strategies, and techniques to prepare to communicate during a crisis and learn from real-life case studies.

You will gain insights into the delivery of Effective Crisis Command, Control, Communications, and Intelligence (C3i).

This course incorporates elements that bring Crisis Management to life; identify to analyse complex incidents to deliver effective solutions and the best approach to handling media.

AFTER ATTENDING THIS COURSE YOU WILL RETURN TO YOUR JOB…
  1. Becoming Proficient In Communicating And Handling Media During A Crisis.
  2. Creating An Effective Communication Plan Aligned With Business Strategy And
    Goals.
  3. Communicating The Crisis Effectively To A Diverse Audience – Employees, Customers, Internal And External Shareholders.
  4. Determining Who Should Be Communicating The Message - Internally And Externally.
  5. Communicating Messages - Learning From Real-Life Experiences And Case Studies.
  6. Re-Establishing And Earning The Trust Of Employees/Stakeholders During/After
    The Crisis Using Standard/Professional Communication Style/Language/Tone.
  7. Enhancing The Corporate Communications Profile And The Role Of The Crisis Communications Team.
  8. Engaging Confidently With The Media.
WHO SHOULD ATTEND
  • Public Relations
  • Corporate Communications
  • External Communications
  • Public Affairs
  • Corporate Affairs / External
  • Media Relations / Corporate Media
  • Marketing Communications

This course is designed for Executives/Management/Senior Management who need to revise and evaluate their crisis plans and see value in understanding how media work and learning to effectively deal with them while forging a healthy working relationship.

METHODOLOGY
Highly interactive course combining hands-on methods to understand concepts and best practices. Facilitation approaches are designed to reinforce understanding and learning and retention.
DAY 1
9:00

UNDERSTANDING CRISIS COMMUNICATION 

  • What is a crisis?
  • Understanding the importance of communicating during a crisis
  • Establishing, creating, and identifying the crisis management team
  • Learning the roles of the crises team
  • Recognising the target audience for communication of clear and concise messages
  • Formulating the crisis communication strategy/plan
  • Determining roles of the crisis team – crisis leadership
  • Group Activity – learning to communicate effectively and the outcomes
  • Table Activity – creating the Crisis Team


 

10.45

COMMUNICATION DURING A CRISIS 

  • Preparing strategies and crisis information/plan
  • Planning clear communication – media release/ documents/social media/ intranet
  • Identifying communication platforms/ action protocols
  • Crisis Management framework – leadership, competency, communication, awareness  

1:00 Lunch
2:00

CRITICAL COMMUNICATION 

  • Encoding, Channeling, Choice of Words, Decoding
  • Bonus Workshop – Constructing Press/ Media Release
  • Table Activity – preparing press/media release

3:45

CRISIS COMMUNICATION STRATEGIES & RESPONSE 

  • Phases of a Crisis
  • Understanding the root/cause of the Crisis
  • Identifying the best method/plan/ strategy
  • Preparing clear messages/information and selecting the distribution channels
  • Social Media Communication
  • Communication with media & working with journalists
  • Do’s and don’ts of communication during a crisis

5:00 End of Day 1
DAY 2
9:00

PRACTICAL CASE STUDIES 

  • Phases of a Crisis
  • Understanding the root/cause of the Crisis
  • Case Studies references – Local (1) & Global (1)
  • Table Activity – discussion on Case Studies & formulating Communication Strategies


 

10.45

PRACTICAL WORKSHOP ON HANDLING THE MEDIA

1:00 Lunch
2:00

PRESSROOM ACTIVITY

3:45

POST-MORTEM & IDENTIFYING ERRORS FOR RECTIFICATION

5:00 End of Course