Digital Marketing Bootcamp Social Media • AI • Content • Design • Strategy

19-20 Jan, 2026, Concorde Hotel Kuala Lumpur

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Learn from the Best

DR ANGELINE ANN SAMUEL
PHD in Behavioural Economics NUS
Bachelor of Software Engineering (Hons), University of
Staffordshire
CEO & Founder Of A TECH
Certified Ethical Hacker (CEH)
Computer Hacking Forensic Investigator (CHFI)

 

Our consultant is an experienced specialist in professional development and digital marketing. She has been spearheading a global development company, primarily the management consulting wing specializing in providing world class professional development, human capital development and social media marketing solutions. She was involved with ensuring progressive growth of the business through management of its Advisory functions. Currently she is the CEO of a digital marketing firm in Malaysia.

 

Her everyday role entails: strategic planning, managing and leading teams in diverse roles, sales/
marketing/ advisory/ operations management, digital marketing, market expansion strategies, business development initiatives, competitive & market intelligence, determining pricing strategies and control and monitoring of budget/spend of products under the portfolio.

 

Her unique interpretation of online business allows her to travel the globe as a speaker, trainer and
consultant, working with multiple organisations.

 

Her Client’s Include :
• SIRIM , Malaysia
• MATA , Malaysia
• Palace of the Golden Horses, Malaysia
• Royal Chulan, Malaysia
• Bank Islam, Malaysia
• B Braun Malaysia
• Total Worx Asia
• Lafarge Cement
• PETRONAS Malaysia
• Dragon Oil Dubai
• Halliburton
• Zimbabwe Power Corporation
• Canon
• National Bank Of Malawi
• PNG Ports Corporation Limited
• Qatar Petroleum Company
• Qatar Petrochemical Company (QAPCO)
• The Tanzania Institute Of Bankers
• Alinta Energy Sydney, Australia
• Celestica Malaysia Sdn Bhd
• Mozambique Airlines (LAM)
• Base Titanium, Zambia
• Arabian Pipes Co, Saudi Arabia
• Al Abdullatif Manufacturing & Investment Co, Saudi Arabia
• Saudi Aramco, Saudi Arabia
• PNG Ports Corporation Limited
• Vanuatu National Provident Fund
• La’ala Al Kuwait Real Estate Establishment, Kuwait
• Hikma Pharmaceuticals, Jordon
• Jordan Bromine Company Limited
• Al Samer JCI Controls, Saudi Arabia
• Tanga Cement, Tanzania
• Arab Potash Company, Jordan
• Base Titanium, Kenya
• Egyptian Banking Institute
• First Gulf Bank, Abu Dhabi
• Saudi International Trading Company Limited
• Mopani Copper Mines PLC
• Prysmian Cables

 

Venue Details

Concorde Hotel Kuala Lumpur
2 Jalan Sultan Ismail, 50250 Kuala Lumpur, Malaysia,
Phone : 03 2144 2200

https://kualalumpur.concorde hotelsresorts.com/

Contact us

Juliany,
03 2283 6109
juliany@ipa.com.my

Phoebe,
03 2283 6100
phoebe@ipa.com.my 

FOR CUSTOMISED IN-HOUSE TRAINING
Jane,
03 2283 6101
Jane@ipa.com.my

ADDRESS 
A-28-5, 28th Floor, Menara UOA Bangsar, 
No.5, Jalan Bangsar Utama 1, 
59000 Kuala Lumpur
www.ipa.com.my

FOCUSING ON

SOCIAL MEDIA STRATEGY THAT WORKS IN MALAYSIA
• Module 1: Malaysian Digital Landscape & Consumer Behaviour
• Module 2: Platform Deep Dive - FB, Insta, TikTok
• Module 3 and 4: Platform Deep Dive - Lemon8, Red Note and Content Management

EMAIL MARKETING, WHATSAPP MARKETING & AI + CANVA DESIGN
• Module 5: AI-Powered Content Strategy
• Module 6: WhatsApp & Email Marketing Essentials
• Module 7: AI for Marketing - ChatGPT, Gemini & Canva AI
• Module 8: Designing for Marketing Using Canva

OBJECTIVES

This intensive 2-day course gives you a complete, modern understanding of digital marketing that works right now in Malaysia. It covers the most effective Social Media platforms—Facebook, Instagram, TikTok, Lemon8, Red Note—as well as Email Marketing, WhatsApp marketing, and AI-powered tools like ChatGPT, Gemini, and Canva AI.

You will learn how to plan content, design visuals, build campaigns, run ads (awareness-focused), grow audiences, and use AI to speed up ideation, research, design, caption-writing, and strategy. At the end of the course, you will be able to confidently design, create, schedule, and manage digital marketing that drives impact for Malaysian audiences.

AFTER ATTENDING THIS COURSE YOU WILL RETURN TO YOUR JOB…
  • Understanding which Social Media platforms work best in Malaysia.
  • Identifying Malaysian consumer digital behaviour and preferences.
  • Developing a multi-platform content strategy.
  • Creating high-performing content for FB, IG, TikTok, Lemon8 & Red Note.
  • Using ChatGPT, Gemini & Canva AI to produce content quickly.
  • Planning 30-day content calendars using AI.
  • Crafting localized captions, hooks, and storytelling posts.
  • Designing professional visuals using Canva & Canva AI.
  • Using Canva Brand Kit to maintain brand consistency.
  • Understanding WhatsApp marketing strategies & templates.
  • Creating effective email sequences with strong CTAs.
  • Converting brochures & promotions into reels/ carousels with AI support.
  • Developing simple social ads (non-technical awareness ads).
  • Building complete end-to-end digital campaigns.
  • Presenting and pitching digital ideas confidently.
WHO SHOULD ATTEND
  • Marketing Teams
  • Social Media & Content Creators
  • Entrepreneurs & Business Owners
  • Customer Service & Sales Teams
  • Corporate Communication Teams
  • Brand Managers
  • HR & L&D (for employer branding)
  • Anyone wanting to master digital marketing in Malaysia
  • Anyone interested in AI-driven content and design
METHODOLOGY
  • The Active Learning Activities will include:
  • Hands-On Exercises
  • Group Discussions
  • Case Studies
  • Workshops
  • Interactive Storytelling
DAY 1
 

SOCIAL MEDIA STRATEGY THAT WORKS IN MALAYSIA

9:00

Module 1: Malaysian Digital Landscape & Consumer Behaviour

  • Which platforms work for youth, B40, M40, executives
  • Local social behaviour: scrolling habits, buying patterns
  • What Malaysians trust & what they ignore
  • Trends that work in Malaysia right now
10.45

Module 2: Platform Deep Dive - FB, Insta, TikTok

  • Facebook: community groups, storytelling posts, event marketing
  • Instagram: reels, photo storytelling, carousel education posts
  • TikTok: short-form hooks, trending audio, LIVE strategies
1:00 Lunch
2:00

Module 3 and 4: Platform Deep Dive - Lemon8, Red Note and Content Management

  • Lemon8: aesthetic reviews, guides, lifestyle content
  • Red Note: Malaysia’s new platform for storytelling + visuals
  • Best content types for each platform
  • Which platform should your business focus on
5:00 End of Day 1
DAY 2
 

EMAIL MARKETING, WHATSAPP MARKETING & AI + CANVA DESIGN

9:00

Module 5: AI-Powered Content Strategy

  • Using ChatGPT for content calendars, captions, hooks
  • Using Gemini for research, topic ideas & visuals
  • Using Canva AI for design
10.45

Module 6: WhatsApp & Email Marketing Essentials

  • Types of WhatsApp campaigns (broadcast, catalog, automation)
  • WhatsApp message templates that convert
  • Email marketing basics (subject lines, sequence, CTA)
  • How Malaysian consumers respond to WhatsApp vs email
1:00 Lunch
2:00

Module 7: AI for Marketing - ChatGPT, Gemini & Canva AI

  • AI for research (competitors, keywords, customer personas)
  • AI for writing (ads, captions, landing pages, emails, scripts)
  • AI for planning (campaign plans, workflows, schedules)
  • AI for design concepts
  • AI to rewrite content into different tones (funny, corporate, luxury, Gen Z)
3:45

Module 8: Designing for Marketing Using Canva

  • Creating marketing assets:
    o Posters
    o Carousels
    o Reels
    o Banners
    o Thumbnails
    o Email headers
  • Using Canva Magic Studio features
  • Canva Code for interactive content
5:00 End of Course