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AI-Powered Marketing Mastery LEVERAGING AI FOR SOCIAL MEDIA & BRAND DEVELOPMENT

21-22 May, 2026, Wyndham Grand Bangsar Kuala Lumpur

IPA Training is Registered with

Venue Details

Wyndham Grand Bangsar Kuala Lumpur
No 1, Jalan Pantai Jaya, Tower 3,, 59200 Kuala Lumpur, - 59200

https://wyndhamgrand bangsarkl.com.my/


Phone : (603) 2298 1888
Fax : (603) 2298 1999

Contact us

FOR COURSE DETAILS

Juliany,

Office: 03 2283 6109

Mobile: +60 122281247

juliany@ipa.com.my

Phoebe,

Office: 03 2283 6100

Mobile: +60 193637822

phoebe@ipa.com.my

Bee Teng,

Office: 03 2282 6112

Mobile: +60 172566121

beeteng@ipa.com.my

FOR CUSTOMISED IN-HOUSE TRAINING

Jane,

Office: 03 2283 6101

Mobile: +60 129418251

jane@ipa.com.my

Keith,

Office: 03 2283 0000

Mobile: +60 162272735

keith@ipa.com.my

ADDRESS

A-28-5, 28th Floor, Menara UOA Bangsar,
No.5, Jalan Bangsar Utama 1,
59000 Kuala Lumpur

FOCUSING ON
  • Module 1: Social Media Trends & Marketing Landscape 2026
  • Module 2: Increasing Marketing Productivity with AI
  • Module 3: Crafting Engaging Content with AI Assistance
  • Module 4: AI-Improved Strategies for Social Media Growth
  • Module 5: Understanding Your Audience with AI Analytics
  • Module 6: Building a Strong Brand Strategy with AI Insights
  • Module 7: Smart Content Planning with AI
  • Module 8: Improving Marketing Efficiency with AI Automation
OBJECTIVES

This course is designed to help organisations understand how Artificial Intelligence (AI) can enhance Modern Marketing Strategies, improve Content Productivity, and strengthen Brand Positioning across Digital Platforms.

Participants will learn how to combine Marketing Thinking, Data Insights, and AI Tools to produce more Effective Campaigns, Develop Stronger Brand Communication, and optimise Social Media Performance.

The course emphasises practical application, allowing participants to explore how AI can support Content Creation, Audience Analysis, Marketing Strategy Development, and Workflow Efficiency within their teams.

AFTER ATTENDING THIS COURSE YOU WILL RETURN TO YOUR JOB…
  1. Identifying The Right AI Opportunities within their Marketing Activities.
  2. Creating Engaging Marketing Content Faster and More Efficiently.
  3. Applying Structured Approaches to Plan and Execute Social Media Campaigns.
  4. Using Data Insights to Better Understand Customer Behaviour and Preferences.
  5. Developing Clearer Brand Messaging and
    Marketing Positioning.
  6. Improving Team Productivity through AI-Supported Marketing Workflows.
  7. Implementing Practical AI Use Cases within their Social Media and Branding Strategy.
WHO SHOULD ATTEND
  • Marketing Managers and Executives looking to sharpen their digital marketing strategies and expand their brand’s online presence.
  • Digital Marketing Specialists seeking to elevate
    their social media, content creation, and advertising
    expertise.
  • Social Media Managers responsible for managing, growing, and optimizing brand visibility across
    multiple platforms.
  • E-Commerce Managers and Entrepreneurs
    aiming to drive traffic, engagement, and sales through targeted social media campaigns.
  • Business Professionals who want to leverage social media marketing, AI tools, and content
    creation techniques to achieve strategic business
    growth.

METHODOLOGY
  • Interactive Lectures
  • Quizzes & Tests
  • Case Studies
  • Practical Exercises
  • Small Group Discussion
  • Group Or Individual Work
  • Self-Evaluation Training
DAY 1
9:00

MODULE 1: SOCIAL MEDIA TRENDS & MARKETING LANDSCAPE 2026

Participants will explore the evolving digital marketing environment and the impact of
AI on social media strategies.

Topics

  • Key social media trends shaping marketing
    in 2026
  • AI’s role in modern marketing and branding
  • Changing customer behaviour and content consumption
  • Short-form video dominance and attention economy
  • The new marketing funnel in the AI era

10.45

MODULE 2: INCREASING MARKETING PRODUCTIVITY WITH AI

Participants will discover how AI can support marketing teams in generating ideas, improving efficiency, and streamlining workflows.

Topics
• AI-assisted marketing workflows
• AI for idea generation and campaign development
• Improving marketing productivity with AI support
• Quality control and responsible AI usage
• Integrating AI into marketing operations

1:00 Lunch
2:00

MODULE 3: CRAFTING ENGAGING CONTENT WITH AI ASSISTANCE

Participants will learn how AI can support the creation of compelling and relevant marketing content.

Topics
• Social Media content frameworks
• AI-assisted copywriting techniques
• Generating creative content ideas with AI
• Content storytelling strategies
• Adapting content for different social platforms

3:45

MODULE 4: AI-IMPROVED STRATEGIES FOR SOCIAL MEDIA GROWTH

Participants will explore strategic approaches
to increase brand visibility, reach, and engagement across digital platforms.

Topics
• Social Media growth strategies
• AI-supported campaign planning
• Increasing reach and engagement
• Content optimisation techniques
• Understanding algorithm behaviour

5:00 End of Day 1
DAY 2
9:00

MODULE 5: UNDERSTANDING YOUR AUDIENCE WITH AI ANALYTICS

Participants will learn how to analyse marketing performance and audience behaviour using
AI-supported insights.

Topics
• Understanding audience insights
• AI-assisted data analysis
• Social media analytics interpretation
• Identifying high-value audiences
• Campaign performance evaluation


10.45

MODULE 6: BUILDING A STRONG BRAND STRATEGY WITH AI INSIGHTS

Participants will learn how AI insights can
support stronger brand positioning and communication.

Topics
• Brand identity and positioning
• AI-assisted brand research
• Competitive analysis with AI
• Crafting brand messaging and voice
• Strengthening brand differentiation

1:00 Lunch
2:00

MODULE 7: SMART CONTENT PLANNING WITH AI

Participants will learn how to structure and plan consistent marketing content using AI assistance.

Topics
• Content planning frameworks
• AI-supported editorial calendars
• Campaign scheduling strategies
• Multi-platform content distribution
• Maintaining content consistency

3:45

MODULE 8: IMPROVING MARKETING EFFICIENCY WITH AI AUTOMATION

Participants will explore how automation can streamline repetitive marketing tasks and improve operational efficiency.

Topics
• Marketing automation fundamentals
• AI-supported workflow automation
• Managing repetitive marketing tasks
• Improving team collaboration
• Building scalable marketing systems

5:00 End of Course