COURSE HIGHLIGHTS |
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Essential Grammar in Business Writing
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Writing Correct Sentences
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Techniques for Effective Writing
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Writing Effective E-Mail
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Effective Customer Correspondence
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Making Your Writing Look Professional |
METHODOLOGY |
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Lectures
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Case Studies
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Group discussions
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Role-plays |
AFTER ATTENDING THIS COURSE, YOU WILL RETURN TO YOUR JOB... |
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Understanding grammar in writing.
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Measuring clarity of sentences.
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Recognizing errors and correcting them.
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Using appropriate tone for a positive response.
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Knowing the techniques for effective writing.
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Writing effective e-mail and business correspondence. | |
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DAY ONE |
9:00 |
ESSENTIAL GRAMMAR IN BUSINESS WRITING | |
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Eliminating subject-verb agreement errors in sentences
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Using appropriate tenses for message accuracy
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Applying active and passive voice in writing
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Using parallel structure to enhance flow and relationship of ideas
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Analyzing common grammatical errors in business writing |
2:00 |
WRITING CORRECT SENTENCES | |
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Recognizing incomplete and run-togeteher sentences
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Using transitional words to connect idea and improve flow
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Avoiding repetition and redundancy in writing
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Applying the Gunning Fog Index to measure clarity of sentences |
3:45 |
TECHNIQUES FOR EFFECTIVE WRITING | |
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Using accuracy, brevity and clarity in writing
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Applying the positive tone for positive impact
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Eliminating negative or blunt language
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Replacing old-fashioned style with the modern style in writing |
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DAY TWO |
9:00 |
WRITING EFFECTIVE E-MAIL | |
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Awareness of e-mail etiquette
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Common mistakes when writing e-mail
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Beginning and ending an e-mail appropriately
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Using the SMART subject line
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Writing to the point - conveying the intended message |
2:00 |
EFFECTIVE CUSTOMER CORRESPONDENCE | |
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Basic principles of customer correspondence
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Common phrases to start and end letters
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Using customer-centred wording for enhanced effectiveness
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Classification of letters - enquiry and complaint |
3:45 |
MAKING YOUR WRITING LOOK PROFESSIONAL | |
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Homonyms that confuse the reader
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Using paragraphs and sub-headings effectively
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Proof-reading for commonly overlooked errors
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Effective usage of punctuation |
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